hotel bedre nætter

Many Danes suffer from sleep problems and do not know what to do to get a night of better sleep. Bedrenaetter.dk (eng: Better Nights) has a mission to help Danes sleep better, but since they only exist online, it is difficult to gain trust from consumers when they cannot physically experience their products.How can Bedrenaetter.dk prove that they can help consumers achieve the best night's sleep and that good sleep changes everything?A good life requires good sleep. Therefore, we developed a hotel room that provided the framework for the best night's sleep. The right temperature, colors, plants, scents, literature, food, and beverages as well as activity rooms such as yoga, meditation, and spa. All of which have been proven to create the best sleep; developed uniquely for this experiment.We launched the hotel on AirBnB and in less than 2 days we were fully booked from 10 Feb - 10 May. It cost 299 DKK and you had to enter personal information, so you got the right mattress for the bed.Unfortunately, due to COVID-19 our small hotel had to close down after only 12 nights, but the campaign result was extensive compared to how few people were able to experience our hotel.

see and book the hotelroom on airbnb here

see tv2 østjylland visit the hotel here

agency: n’fellows and brandheroes
client: bedre nætter
location: mejlgade, aarhus
spatial concept and design: carina ellegaard, jacob bjerring and rasmus arendt
visualization: jacob bjerring
build: rasmus arendt - brandheroes
project manager: lukas holtmann